Why Make Video Marketing Part of Your Online Marketing Strategy

Video marketing is growing in popularity. In the online marketing arena, video can be used to get thousands of visitors to a site. If you are not using this form of online marketing, read this article to see why so many entrepreneurs have chosen to do so.

Video marketing is simple, easy and powerful. Additionally, video establishes you as an authority.

Have you thought about promoting your products or services using videos?

Here are 10 tips to help you create a successful video marketing campaign:

1. Create a campaign for long-term, auto pilot traffic. I’m a huge fan of having a strategy in place. What is your concept? What videos are you going to make? How often will you upload a video? It is important to plan each one. Know what you’ll be talking about before you start filming, but don’t try to memorize everything. Just list the primary points you want to make and talk from what you know. That way the video will be much more genuine. Your viewers will appreciate it if you sound natural and not mechanical.

2. Get friends and subscribers. This will lead to more views, and more views will lead to greater authority. When your channel gets more authority, it will get higher search engine rankings.

3. Target keywords specific to your niche. Then turn your keywords into titles. By inserting your keyword in the title, the description and the tags, you tell the search engines what your video is about. Look for keywords with a minimum of 3,000 searches per month. Keep in mind that YouTube analyzes the dialogue and text on your videos to ensure the relevance of your content to the keywords you noted.

4. Do a search on YouTube to see how many videos you will be competing against in your niche. The lower the number, the greater the chance that your video will be ranked quickly.

5. Comment on videos and channels. When you leave a comment, the channel owners are likely to reply and may even view your videos, as well.

6. Set up Google Alerts for video results for your keywords. That way whenever someone posts something new for your keywords in your market, you will be notified by Google.

7. Be consistent and upload original videos consistently. There is “power in consistency”. A smart strategy is to film several of these at a time. Then post a video at least once a week. This will enable you to build momentum. Also, you should consider editing them all at the same time, also.

8. Create videos that work. The types of videos that work best on YouTube include “how to” videos, videos answering viewer’s questions, or a video series.

9. Have a clear call to action. The call to action tells the viewer what you want them to do after watching the video. Your viewers typically need specific instructions. An example is asking viewers to leave comments at the end of the video or to visit your website.

10. Be sure to select the right thumbnail image. Many novice marketers overlook the importance of selecting the right thumbnail image. It must be appealing to your target market. The thumbnail will get noticed while people browse the videos in their search results. If it peaks their curiosity, they will be interested in watching your video and will click your link.

Here are 5 secrets to creating “sticky videos” in your video marketing campaign:

1. Keep them short. The optimal length is 2 to 3 minutes.
2. The more editing, the better. Feel free to edit or even re-shoot, if necessary. You can use editing software like iMaker or Windows Movie Maker.
3. Add music.
4. Demonstrate something.
5. Be engaging, conversational and likable.

As I mentioned earlier, video marketing can drive enormous amounts of traffic to your website. YouTube videos typically rank very well in the search engines, and they can get shared on social networks. To successfully market on YouTube and drive traffic to your site, your channel should have niche-specific videos.

Video marketing is a hugely effective online marketing strategy. Follow the tips above to ensure the success of your video marketing campaign.

Does Your Online Marketing Strategy Target Customers?

Your online marketing strategy will ultimately determine your success in business and therefore needs to be thought out carefully. When marketing on the internet attention must be paid to your target audience as much or more so than the techniques you employ. Since online marketers need to focus more on ‘attracting’ customers as opposed to traditional push marketing efforts employed offline what you ‘present’ and how is crucial. Obviously the customers is more in control online and the need to both attract and cater to them should be the basis of any online marketing plan.

Here are 3 key elements you want to include in your strategy when marketing on the internet to better attract and retain your target audience.

Know Your Customer

Your very first step in developing an online marketing plan is to identify who your customer is and how best to communicate with them. Are they young adults, musicians, young professionals or even scholars? Depending upon who you may be targeting your tone and delivery can vary greatly therefore communicating in a way that is comfortable to them is important.

Identifying your customers profile will also make it easier for you to find out ‘how’ to contact or promote to them. Not knowing who your customers are is like trying to hit a target in a dark room.

Be Helpful

One of the biggest keys to success in business is the willingness to always be helpful to current and future customers. This willingness is especially important online since it is the primary way in which you can develop relations with people. Whether it is supplying people with what they want or helping them to find it elsewhere your actions will reflect the type of person you are or business you represent. This is how many, if not most, make their buying decisions on the internet.

Supply Useful Information

Supplying information is HUGE when marketing on the internet because this is the primary means of communicating with your audience. Whether it is the content on a sales page, website and email or otherwise be sure it always contains something useful for the reader. Do not ever get in the habit of using content to only promote products and services in an aggressive fashion. These constant sales pitches will only turn people away.

Establishing a sound online marketing strategy is what will determine the degree of success in business you achieve. The focal point of any online marketing plan should be the audience you are targeting and not the techniques you are implementing. Online marketers need to concern themselves with ‘attracting’ customers since people ‘search’ for what they are looking for on the internet. It is therefore important as to what you are presenting and how you do so in order to succeed at gaining the attention of your target audience. The 3 key elements that must be included in your online marketing plan as discussed above all focus on the type people you are targeting. Your efforts and concerns need to zero in on attracting the attention of your target audience while also maintaining their interest. By knowing who you are targeting and reaching out to them you will be better able to gain their interest, loyalty and eventually their business as well.

Online Marketing Strategies That Work in 2014

Online marketing is a weird mix of things. Some strategies have worked since the internet first started, others have been passing fads and others appear to be here to stay, added to your arsenal of strategies. Here are some online marketing strategies that should work well in 2014 and beyond.

1. Treat website visitors nicely

If you’ve ever been to a website where you can either watch a terminally long video or press the back button (in which case a “Please don’t leave message” appears) you’ll know the feeling.

After all, there are only so many hours in the day and watching blind sales copy isn’t necessarily the best way to do this unless your website visitors are already bored with watching cats make fools of themselves on YouTube.

Unless your website is only promoting one item, get to the point fast and allow visitors to explore elsewhere if they want to. And, actually, that probably applies even if your website is only promoting one item. Not everyone will be the instant they arrive at your website, so only offering that option – with real or false scarcity – will leave money on the table.

2. Realise that you’re not operating in a vacuum

Comparison sites abound for almost every market. Where they don’t exist, comparison and recommendation questions show up in forums instead. Where they do exist, forums will still get the same kind of questions.

This opens up several avenues.

Firstly you should be engaging with potential customers, whether or not they are talking about you to your face (on your website) or behind your back (anywhere else on the web).

Online reputations are fragile at the best of times but you can help tip the balance towards you by engaging with potential customers wherever they want to hold that conversation. Because, if you don’t, your competition will.

3. Don’t be a pushy salesman

Customers are more and more wary of pushy salesmen.

Sure, they’ll buy from them occasionally but their defences are up as soon as that salesman shows up.

Instead, be the closest you can be to being a trusted friend and advisor.

Apart from sleeping better at night you’ll find that people start to recommend you and word of mouth starts to take over your marketing.

Check out a book called Youtility if you want to delve into this in more detail. The author turned his stalled pool installation company completely round – it got hit at the start of the recession but by being ultra helpful whenever and wherever he could be, he turned that to his advantage.

I’ve met other people who’ve done the same thing in a variety of other businesses, so it’s not a one-off event.

It’s just how modern day marketing is moving.

We’re the closest I’ve ever experienced to something that economics calls “perfect information” where people know – or at least have access to – all the information they need to know and can make an informed decision about whatever it is they buy.

If you check out some of the reviews on sites like Amazon for even the most mundane products you’ll begin to get an idea of how this has spread and its implications for your online business.