Archive for

Online Marketing Strategies That Work in 2014

Online marketing is a weird mix of things. Some strategies have worked since the internet first started, others have been passing fads and others appear to be here to stay, added to your arsenal of strategies. Here are some online marketing strategies that should work well in 2014 and beyond.

1. Treat website visitors nicely

If you’ve ever been to a website where you can either watch a terminally long video or press the back button (in which case a “Please don’t leave message” appears) you’ll know the feeling.

After all, there are only so many hours in the day and watching blind sales copy isn’t necessarily the best way to do this unless your website visitors are already bored with watching cats make fools of themselves on YouTube.

Unless your website is only promoting one item, get to the point fast and allow visitors to explore elsewhere if they want to. And, actually, that probably applies even if your website is only promoting one item. Not everyone will be the instant they arrive at your website, so only offering that option – with real or false scarcity – will leave money on the table.

2. Realise that you’re not operating in a vacuum

Comparison sites abound for almost every market. Where they don’t exist, comparison and recommendation questions show up in forums instead. Where they do exist, forums will still get the same kind of questions.

This opens up several avenues.

Firstly you should be engaging with potential customers, whether or not they are talking about you to your face (on your website) or behind your back (anywhere else on the web).

Online reputations are fragile at the best of times but you can help tip the balance towards you by engaging with potential customers wherever they want to hold that conversation. Because, if you don’t, your competition will.

3. Don’t be a pushy salesman

Customers are more and more wary of pushy salesmen.

Sure, they’ll buy from them occasionally but their defences are up as soon as that salesman shows up.

Instead, be the closest you can be to being a trusted friend and advisor.

Apart from sleeping better at night you’ll find that people start to recommend you and word of mouth starts to take over your marketing.

Check out a book called Youtility if you want to delve into this in more detail. The author turned his stalled pool installation company completely round – it got hit at the start of the recession but by being ultra helpful whenever and wherever he could be, he turned that to his advantage.

I’ve met other people who’ve done the same thing in a variety of other businesses, so it’s not a one-off event.

It’s just how modern day marketing is moving.

We’re the closest I’ve ever experienced to something that economics calls “perfect information” where people know – or at least have access to – all the information they need to know and can make an informed decision about whatever it is they buy.

If you check out some of the reviews on sites like Amazon for even the most mundane products you’ll begin to get an idea of how this has spread and its implications for your online business.

5 Online Marketing Strategy Ideal for New Site

A lot of people make mistakes when it comes to marketing a new site and this gets to affect their overall performers at the long run. Bear in mind that a website without sufficient quality traffic is like a barren island. In this article, we are going to briefly take a look at five online marketing strategies that is perfect for a newly developed site.

1. SEO – As soon as you site is up and running, the first thing you should do is optimize it for your chosen keywords. By optimizing your site, you stand a chance of receiving free targeted traffic and this one way people make sufficient sales as well as money. It is important to do some little research before picking your keywords because of the competition we are bond to face these days. However, despite the competition, we can still subdue the competitor with some extra work.

2. Blogging – The second thing you should do as soon as your site is ready is create a blog. Ensure you have this blog integrated to your site. Blogs serve many purposes by creating a blog from your site, you will be creating a fresh page as well as building your main site each time you make a blog post. You will also receive tons of free traffic when you optimize your blog as well. In fact, some people earn full time income from blogging alone.

3. Pay Per Click – Unlike in the past where you are charged a flat rate for advertising, with PPC, it is pay as you go. You only pay when the ad site sends a visitor to your site. This kind of online marketing strategy is very effective and a perfect way to test a new site/product to see if it converts. If you are looking for quick traffic, then you wouldn’t want to overlook PPC. With PPC you will need to have a budget for advertising and skills to effectively make the best use of your money.

4. Directory – Submitting your site to directory is also essential especially when you are doing SEO. This is because most directories take the time to approve (add) your link in their site. By doing this, you will be working ahead of time and you will also get traffic from many of these directories.

5. Opt-In Link – Most people who visit your site are rarely going to buy from you. The best marketing technique to use is to create an opt in page where people can leave their name and contact in exchange for your free information. You can then use an auto-responder to send them follow up messages from time to time.

The above are the 5 online marketing strategies ideal for a new site.

To Your Success,

John Benjamin

Online Marketing Strategy Plan – A Vital Factor To Your Business Success

Your business cannot survive without a well designed online marketing strategy plan. Regardless of how good the product or service that you’re hawking is, no one stands to benefit unless you can successfully introduce it to the world. The way in which you bring your business to the online community will certainly determine the measure of success that you will enjoy.

You will find that there are usually many different aspects of a truly successful marketing endeavor, both online and off. The trick to getting people interested in what it is that you have to offer is to make certain that each attempt at contact reveals valuable information. People are attracted to information that they can use to better their life or otherwise benefit themselves. This is especially true when the information that you provide is truly free.

Getting your business up and running requires you to develop an understanding of the SEO component of internet marketing. This is a huge and often convoluted process that many companies often prefer not to be done in house. This is definitely one aspect of your business that you cannot afford to ignore. There is a definite amount of work involved, but the payoff is certain.

By offering your readers valuable information, you are getting continued viewer interest. One of the best ways to get this going is through articles that are written by you for article marketing sites. This will enable you to generate online revenue as well by allowing ads to run alongside the article. This is an entirely different revenue stream that you can easily earn even as you promote your growing business.

Within each and every article, whether at the end or somewhere in the middle, you can mention your blog so that readers can follow you there as well. Creating and building a blog is another step in the process, and one that will also allow you to generate a side income from advertising revenue as you promote your business. Your blog posts can then refer readers to a free e-newsletter that allows them access to additional inside information.

As people subscribe, you get a self-made mailing list. This is a great opportunity to keep in contact with warm and lukewarm leads who might just need the benefit of an extra push before taking advantage of the opportunity that you have to offer. Your newsletter will inform readers of special deals and offers, and can be tailored to peak interest in your company. You can create and send a new one monthly or bi-monthly, and subscribers always have the option of opting out.

By creating newsletters, blog posts and articles that are clear and concise, and sure to hold value to the readers, you will have built on very important and secure portion of your online marketing strategy plan. Understanding how to generate content that shows its value is key to keeping your readership. While there is a significant investment of time and energy that this portion of your marketing endeavors requires, it will certainly prove worth the effort in the long haul.